I make products that are designed to be used and enjoyed. Not just admired but interacted with. That demonstrate knowledge and feel personal. Great design is not an accident. It's a series of decisions and practices that can be repeated, refined and improved. That's what I do...every day.
Users are looking for a "moment of joy". First I find it and then I work backwards.
There are three responses to great products: yes, no, and wow! Wow is my favorite.
Simple is not just beautiful, simple is the bravest form of design. Simple is amazing.